Casino Bonus

In the global online casino industry there has been little development when it comes to casino bonuses. The casino bonus was first introduced by online casino companies in Sweden to give an incentive to register with the online casino. According to several market studies the market for people playing casino games was huge but the market for the people who could consider playing online casino games with real money was less than 10% of the market of people playing for fun.

With the introduction of the casino bonus many of the players that was on the fence converted into trying playing casino games with real money. The casino bonus which is used to convert free mode players into real money players is today referred to as the welcome casino bonus.

With the success of using the casino bonus to grow the player base the next challenge which presented itself for the online casinos was the one for how they would retain players as real money players. In entered another type of online casino bonus that being the retention casino bonus. The retention casino bonus would keep players active by giving them an incentive to come back to the online casino. The idea was if players could imagine that free money would be sitting in their account waiting for them they could possibly come back as the free money on top of their own money which they deposited would bring them a greater chance to hit that big jackpot.

And for the players that didn’t care too much about the big jackpot the retention casino bonus meant they would have more time on for example a slot machine with the thrill of playing with real money.

A retention casino bonus is sometimes used to match your deposit or to give you a certain % of your deposit in bonus money. The retention money bonus is something that has worked well for the online casino industry in terms of retaining customers and increasing the stickiness for their casino brand.

The retention bonus has also been praised by the casino player community for increasing their chances of winning that big jackpot or for giving them more playtime on fun casino games with the thrill of playing with real money.

From market to market the casino bonus offering is different. In the Swedish online casino market the casino welcome and casino retention bonus are two very common casino bonuses. In the Indian online casino market there are more different types of casino bonuses such as casino bonuses which will let you earn material things such as electronics, gift cards and even travel vouchers.

For every deposit you a Indian casino player would earn bonus money which can be redeemed at their choice for things such as electronics, gift cards and more. This casino bonus setup has been proven very successful in the Indian online casino market according to several research projects which the OnlineGamblinGuru website have performed in collaboration with multiple Indian online casino operators such as RoyalPanda, LeoVegas, 10Cric, Betway and more.

If you want to dive deeper into the world of online casino bonuses in different markets then I recommend paying the Indian casino bonus comparison website OnlineGamblingGuru a visit as they have performed multiple studies on this topic and compared many markets with the Indian casino market to learn more about the different types of casino bonuses but also to get an idea of what type of players each market have.